Talking to yourself...

... and maybe a few others.

Continuing to read the Wysocki & Lynch, chapter 3 focuses a lot on thinking deeper about what is going to happen in the complex communication.

There were many great ideas to help develop a project, but the greatest on was, "When we wish to communicate with others, we always start out writing or sketching to ourselves, alone, not worrying about others." This statement continues through most of the chapter, when a question is asked.

"How do you compose?"
   This question was responded with four answers, all involve talking to yourself.

1. Make Time For Thinking
2. Find Strategies That Help You Think
3. Keep Working Toward a Statement of Purpose and a Design Plan
4. Recognize That Communication Rarely Develops in a Straight Line.

These a like the shampoo instructions for communication. Do steps 1-3, rinse, and repeat with 4. In all seriousness, this can work in almost any aspect of life. If something is well planned out, it will often turn out successful.

Planning involves a lot of talking to yourself, with some sprinkles of brainstorming with others.

The chapter continues, explaining more aspects of the sense of purpose, audience, and statement of purpose. I think it is worth noting that the audience shouldn't be a set audience, demographics are a bad thing to work with. They are too broad, as well as very narrowing. Audience should be one of the main details looked into when communicating.