Digital media, by definition means it was on a computer at one point. Digital Media is media, it has an audience and a purpose that it is trying to convey. Just publishing the media is not going to attract an audience; the media has to be distributed. I have been creating a personal portfolio website and it is published online at www.kylehashman.com, just because the media is published does not mean anyone will see it. I argue that to have a successful Web 2.0 website, one has to publish it, advertise it, and listen to what the audience is saying about it.
According to Prashant Sharma, Web 2.0 is “not a single line definition but a set of several characteristics”, he later list the characteristics: User-centered Design, Crowd-sourcing, Web as Platform, Collaboration, Power Decentralization, Dynamic Content, Software as a Service, and a Rich User Experience. (http://www.techpluto.com/web-20-services/) In creating my website, I have been focused on trying to prevent any alienation of an audience, keeping the user of the website as the focus in the design. Allowing crowd-sourcing will provide a website that will improve. Tim O’Reilly, President and CEO of O’Reilly Media, Inc., stated in the article What is Web 2.0, that “the service automatically gets better the more people use it.” (http://oreilly.com/web2/archive/what‐is-web-20.html) O’Reilly has a similar is to Sharma, he also mentions how the Web is a Platform. In the creation of a website, trying to prevent the user from leaving the page to view a specific document, or download a video, the website should provide that ability, but also the ability to watch the video or view the document on the website.
“It turns out that we don’t use computers to enhance our math skills – we use them to expand our people skills.” (http://www.wired.com/wired/archive/14.04/wright.html) This quote from Will Wright influenced where I advertised. Facebook and Twitter have been the only place I have advertised it so far, because it is very social. It provides a less formal way of asking for traffic to a website. This helps because people do not feel forced to go to the website, and they provide feedback. I am also only advertising there because I am not finished with my website. When advertising on Facebook and Twitter, I asked for feedback on my site, I was not gloating or telling someone to hire me. Once I am satisfied with how complete the website is, I will attempt to advertise it else ware. Being someone who is on Reddit a lot, I am thinking about eventually posting it there. If I do post there, I have to make sure that it is really almost perfect. Reddit has over 8 million daily visitors; it is the 145th most popular website. (http://www.wolframalpha.com/input/?i=reddit.com) Because it is so popular, I have seen many websites crash because of the sheer number of people that will view the submissions. With so many people on Reddit, it would be possible for someone looking to hire to view my website. With this being possible it needs to be finished enough to prevent the loss of that opportunity.
Not only would it allow me to reach possible businesses the feedback provided will be invaluable. O’Reilly states, “the software will cease to perform unless it is maintained on a daily basis.” Keeping an up to date website will prevent the audience from getting bored or losing credibility. I think that the website does provide a way of connecting with my desired audience. It is accessible to anyone with the internet. The website acts as an ever evolving business card. Having a website provides access; over 78% of the United States is connected to the internet. (www.internetworldstates.com)
I believe that because of the creation of my website it will allow me to get into contact with interested parties. Advertising on Facebook and Twitter will provide feedback that will help build and maintain the website; it will help keep the design user-centered. Keeping the website focused on being Web 2.0 will help in the future, it will allow the website to manipulate and build for the better.